On 3 February 2021, entrepreneur Milind Pote unveiled Game X Game Zone in Chhatrapati Sambhajinagar (Aurangabad) with Bollywood actress Urvashi Rautela as the chief guest. The event marked a significant leap for entertainment in the Marathwada region, signalling that big-scale ventures and ambitions can thrive outside major metros. The launch caters to families and youth alike, promising a vibrant, modern gaming and recreation experience.